Daniel Harmon

If you’ve ever wanted to watch a water balloon explode in slow-motion (I know I have), now’s your big chance. The most incredible thing about this ad is that they did it all sans CGI; they used a camera that shot 10,000 frames per second instead.

The result? A very elegant and imaginative way of communicating what I love most about soda (or pop, if you’re from Idaho): the tongue tickling bubbliness. And I have to admit, the shots and song are so beautifully mesmerizing, it makes me want to expunge my memory of everything I know about carbonated water’s adverse health effects. Strong bones, joints and muscles? Who needs ‘em! Gimme some of that fizzy drink!