Daniel Harmon

Skittles has put out some pretty wacky commercials lately. This one’s no exception.

The piñata man is funny and memorable; however, will it sell? As entertaining as this concept is, I also found it rather unappetizing—not exactly the emotion you want to elicit when convincing people to buy candy. On top of that, the thought of Skittles combined with chocolate wigs me out. Sounds like a bunch of small, over-hardened Tootsie Rolls. But then again, I’ve never met a Skittle I didn’t like.