Daniel Harmon

This ad aired during the NCAA National Championship Game—just one of a slew of great ads during the event. My buddy said he was actually more impressed with the NCAA’s commercials than this year’s Super Bowl offerings

What makes this ad so funny is the performance by the out-of-touch business exec that wants to “go viral” and “get on the Net” to “blog it out.”

Interestingly, Directv depicts the guy who cares about the blogosphere as a total self-centered dingbat. For a company trying to show off their technologically-advanced prowess, it’s ironic that they’re also subtlety poking fun at the new media—apparently “tweens” are the only ones that care about blogs—that now makes and brakes products and brands. However, considering the fact that I’m writing about their ad and posting it on my blog (free advertising for them), they probably know exactly what they’re doing. Still, they don’t have this posted on YouTube yet. So they’re not totally with it.

There’s a few more ads to this campaign here—though not as funny as this one, in my opinion.