Here I go, blogging about beer ads again. This time it’s Bud Light Lime, a new beer from Anheuser Busch. DDB Chicago (where I interned) made these spots. Apparently, they were intended as much for an online audience as broadcast TV, so the director tried to give them a YouTube-ish feel.
The Mascot thing isn’t a new concept. However the drastically shortened, headless CG torso on “Limey” is. One look and you’ll be saying, “that ain’t natural!”
Limey getting crazy with coasters
Limey Skateboarding
It’s almost like someone gave one of the little M&M guys a set of nasty bare legs and forced him through citrus purgatory. Then bah-duh-bing-bah-duh-boom!—the resulting freak-of-nature instinctively knows all sorts of tricks with a skateboard and coaster. And why not! I for one have always wanted to know what would happen if a lime sprouted appendages and came to life possessed by the combined spirits of Tony Hawk and a ninja bartender. Thankfully, my mind now rests in ease.
With the tag line, “It’s amazing what a little lime can do”, they get their message (beer with lime) across effectively, and the videos are funny/bizarre enough that you might even want to show them to a friend or two. So they probably work. But since I don’t drink, I really have no idea.
Thoughts?
