BJ Lawson Wins Primary Race in NC!
May 10, 2008Congrats to BJ Lawson for defeating his mudslinging primary opponent, Augustus Cho! The final tally? A landslide: 71 percent to 29 percent.
And while I’m basking in the splendor of this victory, I’d like to mention a creative (and brilliant) marketing move that Lawson employed during his primary contest. He and his supporters gave away 10,000 copies of the U.S. Constitution. Think about that for a moment. Rather than his supporters just spitting out the obligatory “vote for Lawson” and offering some tired, seen-it-a-thousand-times-before flyer, imagine them asking you, “would you like a free copy of the Constitution?” What a fresh, emotionally-gripping proposition! No matter what party you belong to, such a unique gesture would at least make you think twice before giving your normal, preprogrammed rejection—unless you’re a red-blooded communist, of course.
Another benefit: He’s creating a great brand for himself. Now, when people hear Lawson, they think Constitution. Not a bad association.
And on top of that, this focuses his efforts on educating the people, not pandering to the beauty-contest politics that we’re all so used to. I’m guessing that out of the 10,000 people who accepted a copy, at least 90% of them had never read our nation’s founding document front to back in their lives. And even if they still haven’t, I think it’s campaign money well spent.
So as the Republican Party’s nominee, Lawson is now poised to take on Rep. David Price—the stale, spend-o-matic, 22-years-in-office-too-many embodiment of federal government gone wrong.
For the general election in November, he’s shooting to give out 100,000 Constitutions! It’s time that we the people learn exactly what it is that comes after…“We the people…”
Here’s a nice video his supporters put together for him.